Our strategy

Suncorp’s purpose is to create a better today for our customers, communities, shareholders and our people.


Our Vision

Suncorp’s vision is to be the destination for the moments that matter. By placing the customer at the centre of everything we do, we have a deeper understanding of their needs and can better support them when they need us most.
One Suncorp 

We continue to live our purpose and achieve our vision by working as One Suncorp and collaborating across the business. We have increased our focus on building partnerships with third parties to extend the range of solutions for our customers and to drive growth for our business. 

Strategic Priorities

To achieve our vision, Suncorp is focused on four strategic priorities:

Elevate the customer: 

We use insights to understand and meet customer needs, and continue to embed a customer-centric culture.

Our goal is to deliver seamless and valuable customer experiences that are consistently great, and brilliant in the moments that matter.

Create the Marketplace:

By creating a connected network of brands, partners, solutions and channels, we are making it faster, simpler and easier for our customers.

Through the Suncorp Marketplace, customers will have greater choice from a suite of personalised solutions and integrated offers, to support them in the key moments in their lives.

Maintain momentum and grow:

We are building and protecting Suncorp’s reputation for excellence in manufacturing financial services solutions for customers in Australia and New Zealand.

We focus on targeted revenue growth opportunities, operational excellence including simplification and digitisation, and disciplined portfolio management.

Inspire our people:

We are fostering a diverse, inclusive and highly engaged workforce.

We are committed to empowering, engaging and creating an environment where our people have the support, capability, technology and workspace to be their best.