“Sunny aims to give Australians simple steps to spend better and save better through insights, support and tools to help them make positive choices about how they approach their finances.
“It’s also about helping customers dream bigger, and for us that means enabling them to chase their goals and protect the things that matter.
“The creative is underpinned by a suite of competitive products as well as our new Suncorp Benefits program that helps our customers save on everyday things that eat into their finances, like groceries and fuel.”
Publicis Groupe’s Managing Director Simone Waugh said the campaign has been designed to appeal to the inner-optimism inside all of us.
“We know Australians are overwhelmed by where they want to be in their future and how they’re going to get there – so they do nothing,” Ms Waugh said.
“Finances should be a family conversation and the style of the communication should help this.