Classic car auction goes online


The cars might be old school; however, the way Shannons conducted its latest auction was anything but, with the event held exclusively online for the first time.


Classic car auction goes online

Suncorp Group's insurance brand for motoring enthusiasts, Shannons, conducts up to ten auctions each year, selling veteran, vintage, classic, sporting and modified vehicles, as well as classic motorcycles, motoring memorabilia and numerical number plates.

With the live showroom events usually held in Melbourne and Sydney, the new exclusively online format allowed the event to continue through social distancing requirements and certainly didn't keep the bidders away.

With over 100 items up for grabs, the event had a 95% clearance rate, with over 2,000 total bids and totalling $4 million in sales for our car enthusiasts.

Shannons National Auction Manager Christophe Boribon said the online auction was an exciting development that allowed us to adapt and thrive in the current environment, while supporting current and future customers.

“We pioneered classic vehicle auctions in Australia nearly 40 years ago and we remain its key supporter today,” Christophe said.

“Car enthusiasts and Shannons customers look to us for expertise and leadership, and with our online concept in these different times, we are delivering.”

To give car enthusiasts as much of a live feeling as possible, Shannons provided videos of all sale items, as well as a full suite of photographs, individual car history and also offered real-time one-on-one virtual tours of the cars.

The classic vehicles on offer included ten Jaguars, including a 1953 XK120 SE Roadster and a beautiful 1956 XK140 Fixed Head Coupe; six MGs including two ‘no reserve’ projects – a 1955 MG TF 1500 and a rare 1958 MGA 1500 Coupe – plus a 1968 MGC GT Coupe; six Classic Mercedes-Benz models headed by an unrestored 1960 190SL Roadster; and three sought-after Porsches.

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