Leading national insurance provider and Suncorp insurer AAMI has launched a major partnership with WA Football to become an integral supporter of grassroots, talent and state-league levels in Western Australia.
This development follows AAMI’s renewed partnership with AFL and AFLW shared last week.
The WA Football partnership announcement also coincided with the AAMI AFL Origin, the first State of Origin game in 27 years held in Western Australia over the weekend.
WA Football CEO Michael Roberts said the partnership would be extremely beneficial for footy across the state.
"We’re delighted to have the backing of AAMI in an exciting new partnership for 2026,” Roberts said.
“Not only will AAMI become Naming Rights Partner of our boys and girls Talent programs, they’re also committed to supporting our WAFL, WAFLW and WAFL Colts competitions and Junior Football as a Premier Partner, highlighting their passion and dedication to growing our great game from grassroots to the elite level."
As part of the AAMI WA Football State Talent Program partnership, AAMI’s involvement will see player grants offered to Indigenous and multi-cultural players to assist them with their journey in football, along with content creation from the young boys and girls programs to shine a light on rising stars in WA.
There will also be plenty of exciting new initiatives for fans throughout the WAFL, WAFLW and WAFL Colts seasons, including:
- weekly branded digital AAMI Rookies posts profiling all the emerging talents in the WAFL and WAFLW
- activations, competitions and giveaways at marquee WAFL games, and
- the AAMI Dash for Cash activation at the WAFL Grand Final, offering fans the chance to sign up and if selected, take part on the day and score a cash prize.
In Junior Football, AAMI’s distinctive red will be seen across all Junior Football Clubs via a contribution provided to purchase new volunteer bibs.
Mim Haysom, Suncorp EGM Brand & Customer Experience, said the partnership reflected AAMI’s ongoing commitment to the game of AFL.
“We’re proud to partner with the WAFL and deepen our commitment to football in Western Australia,” Haysom said.
