Create a better today


Suncorp’s purpose is to create a better today for our customers, communities, people and shareholders.

Our Purpose


Suncorp’s purpose is to create a better today for our customers, communities, people and shareholders. 

We help families, individuals and businesses connect with the products, services, tools and experiences that will enable them to enjoy the life they have today, and plan for the life they want tomorrow. We're doing this by being the destination for moments that matter. We want to create value for customers and support them at the important times in their lives. 

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Our customers

We help families, individuals, and businesses connect with the products, services, tools and experiences that support them to enjoy the life they have today and feel secure in the choices they make, for the life they want tomorrow.

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Our people

We inspire our people to feel that what they do and the decisions they make contribute to a larger purpose that makes a difference. We want them to feel part of an organisation that's passionate about supporting people.

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Our communities

We are an integral part of the communities we live and operate in. We’re committed to building resilience so our communities can thrive in a changing world.

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Our shareholders

We give shareholders the confidence that the business is resilient and will continue to deliver strong returns and growth over the long-term.


Our Culture


We want our people to feel confident and recognised for the difference they make for our customers and communities everyday. Our culture is observed in the behaviour of our people and is driven by our shared beliefs and experiences. Our culture is built on three core elements:

  • Customer culture - putting customers at the heart of every decision. Our customer culture is critical at all stages of the customer lifecycle, including claims management. 
  • Risk culture - identifying, understanding and managing Suncorp's current and future risks within our risk appetite. 
  • Performance culture - helping our people understand the behaviours and outcomes that are valued and rewarded at Suncorp. 

Our Compass


Our Compass describes the behaviours we need to be successful. Our behaviours – Think Big, Kick Goals, Be Your Best, and Show You Care – were established by our people and are embedded in our people practices and the Suncorp Code of Conduct. They describe how we work together, make decisions and meet our customers' needs. 

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Think Big

We shoot for the stars.
We make things easy.
We strive to do better.

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Kick Goals

We take action.
We deliver.
We own it.

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Be Your Best

We are curious.
We find solutions.
We have the courage to be different.

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Show You Care

We are one team.
We are trustworthy and do the right thing.
We are genuine and treat everyone fairly.