Hit the brakes: speeding drivers putting school kids at risk
New research from Suncorp insurer brand AAMI reveals almost half of Australians admit to speeding because they didn’t notice signs indicating a change in the speed limit.
Australian drivers are being urged to brush up on road safety rules, as new research from AAMI reveals 46 per cent admit to speeding because they didn’t notice signs indicating a change in the speed limit.
Of those who admit to speeding, 56 per cent claim to only do so by less than 10km/hr over the speed limit.
Research confirms the top reasons drivers give for speeding include:
– Driving on autopilot (35 per cent)
– Being distracted and thinking about something else (29 per cent)
– Rushing to get to their destination (23 per cent)
– Impatience (20 per cent)
– Not knowing what time school zones apply (8 per cent)
According to more than 360,000 motor insurance claims across the country (between 1 July 2020 – 30 June 2021), afternoon school pick-up hours (between 1pm – 4:30pm) are the most common time for crashes.
Statistics released from the Australian Road Safety Foundation shows:
– In 2021, there were 1,127 people killed on Australian roads (up 2.9 per cent from 2020)
– Of those fatalities, 11 per cent were children under the age of 18 years
– 19 pedestrian children were killed on Australian roads last year
Australian Road Safety Foundation CEO, Russell White said, “People don’t realise that speeding, even a few kilometres over the speed limit in a school zone, can be the difference between life and death for our children.
“With the new school year upon us," Mr. White continued, "we’ll be seeing preppies starting school for the first time, and many children returning to school after what has been an incredibly interrupted two years due to COVID. Some children may not have developed – or may have forgotten – their road safety skills, and so it is up to drivers to ensure they are following the road rules, adhering to speed limits, and staying alert when behind the wheel.
Australian Road Safety Foundation CEO, Russell White
No one leaves home with the intention of having a crash, let alone a road incident that involves a child, and that is why we’re partnering with AAMI to encourage Aussies to take care on our roads – especially around schools.
AAMI Executive Manager Motor and Specialty Claims, Kahl Dwight said, “Our data tells us Aussie drivers are getting distracted behind the wheel and lack of attention is the common theme running through the reasons drivers give for speeding. Distracted drivers and the unpredictable nature of children around roads is a recipe for disaster.
AAMI Executive Manager Motor and Specialty Claims, Kahl Dwight
Speed limits and school zones protect our children and the community – but they won’t work unless drivers pay attention.
“Now, before all the kids head back, is the time to familiarise yourself with the times when school zones apply and where they are located in your local area.”
#AAMI’s Top Tips for Back to School Road Safety
Expect the unexpected; children have limited road-safety awareness and experience
Always look out for children disembarking from buses or cars
If dropping off or picking up your children, follow your school’s safety directives
#Statistics Breakdown by state
Admit to speeding less than 10 kms/hr over the speed limit
Reasons for speeding: Not noticing the signs to indicate a change in speed limit
Reasons for speeding: Driving on ‘auto pilot’
Reasons for speeding: Being distracted/thinking about something else
Reasons for speeding: Rushing to get to next destination
Reasons for speeding: Impatience
Reasons for speeding: Not knowing what time school zones applied
Notes to Editor: Research was conducted by Kantar Insights in October 2021, sampling 1491 nationally representative Australians.