AAMI, the leading national insurer, has won the ‘Best Use of Social Media’ award at the Australian Banking and Finance (AB+F) Magazine’s 2012 Insurance Awards Gala dinner in Sydney.
It was the combination of using social media as a key customer service channel and as a support for all marketing activity while achieving the insurance industry’s highest share of voice, which helped to earn AAMI this accolade.
The awards gala showcased the best performers from across Australia’s insurance sector as judged by an independent panel of senior industry experts. Lisa Harrison, Head of General Insurance Brand and Marketing said exceptional customer service is central to how AAMI does business and this award shows AAMI goes above and beyond.
“In November last year AAMI took steps to incorporate social media into its service offering. The number of customers who have had their queries answered via our Facebook page indicates that we are doing something right.
“Social media is not just a branding exercise for AAMI, it’s also about being available where our customers want us to be. On average we’re answering customers within 45 minutes which is world class standard,” said Ms Harrison.
“We have a fantastic social media team who are on the cutting edge of service delivery and are doing a great job.”
-ENDS-
For more information or to arrange an interview or grabs, please contact: David Skapinker Corporate Affairs 0467 801 922 media@aami.com.au
About AAMI AAMI is a leading national home and car insurer, recognised as an industry innovator providing award-winning products and customer service. Australian Associated Motor Insurers Ltd (AAMI), ABN 92 004 791 744.
